Welcome back to the PINKLAND blog! We’re thrilled to introduce a brand that has been making waves in the K-beauty world and is now available for you to experience here in New Zealand. Today, we’re diving deep into the luxurious world of d’Alba, a brand that marries Italian elegance with innovative Korean skincare technology.

What is d’Alba?
The name d’Alba is inspired by the Italian word “d’Alba,” which means “dawn.” It’s also a nod to the Alba region of Piedmont, Italy, a sanctuary renowned for its natural gifts, including the highly-prized white truffle, often called the “diamond of the ground.”
The founder of d’Alba was inspired by the potent properties of this rare ingredient. As a result, every d’Alba product is infused with premium white truffle extract, sourced directly from the lush Piedmont region. This precious ingredient is rich in antioxidants, vitamins (like C and B12), and minerals, making it a powerhouse for anti-aging, brightening, and nourishing the skin.

The d’Alba Philosophy
d’Alba is built on the philosophy of providing “premium, vegan, and convenient” skincare. They believe in creating fundamental improvements for healthier skin, not just temporary fixes. Here’s what sets them apart:
- White Truffle Power: The star ingredient, white truffle, provides a host of benefits, including fighting fine lines and wrinkles, brightening dark spots, and soothing irritated skin.
- Trufferol™: d’Alba has created its own unique substance, “Trufferol™,” by combining the antioxidant properties of white truffle with Tocopherol (a form of Vitamin E) to provide intensive elasticity care and deep, lasting moisture.
- Hypoallergenic & Vegan: d’Alba is committed to creating products that are non-irritating and safe for all skin types, including sensitive skin. They exclude synthetic preservatives, artificial colouring, and fragrances, and all their formulas are vegan and cruelty-free.

Why We Love d’Alba
d’Alba is more than just a skincare brand; it’s a luxurious experience. Their products are designed to be effective, convenient, and a pleasure to use. The d’Alba White Truffle First Spray Serum, for example, is a cult favourite that has sold over 50 million bottles globally. Its unique bi-phase formula delivers an instant burst of hydration and a stunning “glass skin” glow, making it a must-have for a quick skincare refresh or a makeup-setting spray.
Customers and beauty enthusiasts alike have praised d’Alba for its luxurious feel and noticeable results. Online reviews often highlight the brand’s ability to create radiant, hydrated, and youthful-looking skin.

“I’ve been using the d’Alba First Spray Serum for a few weeks, and it’s completely transformed my skin. It’s so hydrating and gives me the most beautiful glow. I can’t live without it now!” – A happy customer from a beauty review platform.
How to Incorporate d’Alba into Your Routine
Many d’Alba products are designed for a streamlined, yet effective, routine. The First Spray Serum can be used in multiple ways:
- As a Toner: After cleansing, spray evenly over your face to prepare your skin for the next steps.
- As an Essence: Pat lightly into your skin to provide deep nourishment and moisture.
- Throughout the Day: Keep it in your bag for a quick spritz to refresh your skin and makeup.
Experience the “dawn” of beautiful skin with d’Alba. We are so excited to bring this incredible brand to our valued customers in New Zealand.
Shop Now and discover the magic of d’Alba!